Two New Faces for The Council for Healthy Eyes Canada (CHEC) Board of Directors.
FOR IMMEDIATE RELEASE
EDMONTON, ALBERTA, June 16, 2020 – After a lengthy process Dr. Jim Asuchak, OD, Chair of the Council for Healthy Eyes Canada (CHEC) is pleased to announce the election of Mark Eltis and Jeff Goodhew to the Board of Directors.
“Both Drs. Eltis and Goodhew are practicing Optometrists in Ontario who bring a wealth of knowledge and experience in Board governance, marketing and communications”, said Dr. Asuchak. “Their business acumen will serve CHEC well is we seek to expand the highly successful integrated marketing, communications and data collection campaign known simply by its acronym, TAYE, to the benefit of all Canadians” added Dr. Asuchak.
First piloted in Alberta in 2018 the TAYE campaign is a collaborative effort with the goal of building the awareness that Canadians have about their eye health and vision. In 2019 the effort expanded throughout Western Canada and is correlated to meaningfully supporting Canadians, young and old, in obtaining timely comprehensive eye exams.
After practicing on Canada's east and west coasts but now in the nation’s capital, the CHEC Board is pleased to share that Dr. Shawn Charland has agreed to join the Board’s Advisory Committee. Dr. Charland was President of the Ottawa Society of Optometrists in 2006-2007 and was the optometry representative on the Cataract Wait Time Committee for the Champlain LHIN. He has travelled extensively to developing countries to provide eye care to under serviced communities and training to foreign practitioners. He is a Member of the Canadian Association of Optometrists, the Ontario Association of Optometrists, an Associate Member of the College of Optometrists in Vision Development and a member of Canadian Optometrists in Vision Therapy and Rehabilitation (COVT&R). He provides primary eye care in both English and Spanish.
“These practicing eye care professionals join a dedicated group of leadership volunteers who are committed to a collaborative model of awareness building and knowledge transfer that will help Canadians make appropriate and timely eye and vision decisions for themselves and their loved ones” said Dr. Asuchak.
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About CHEC:
Founded in 2018 as a collaboration between eye health professionals and industry, the Council for Healthy Eyes Canada (CHEC) is a registered not-for-profit organization dedicated to supporting the vision health of Canadians by encouraging regular comprehensive eye exams, promoting awareness surrounding the importance of vision care and to research. Further information is available at www.ThinkAboutYourEyes.ca.
For more information about the Council for Healthy Eyes (CHEC) please contact:
Lee Gould
Executive Director
Councilforhealthyeyes.info@gmail.com
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